Mr. Rubinfeld is a licensed architect and has been involved in multiple high-profile retail/commercial projects, including several of City-Core’s mixed-use developments in California and Arizona. As a retail specialist, Mr. Rubinfeld is currently the President, Global Development at Starbucks Coffee Company based in Seattle, Washington. Joining Starbucks Coffee Company in 1992 as Executive Vice President of Real Estate and Store Planning, Mr. Rubinfeld was responsible for the planning and execution of Starbucks North American retail design and real estate growth strategy. At Starbucks, Mr. Rubinfeld has established the Gold Standard for worldwide store development. He successfully established the process and systems necessary to achieve rapid growth. Mr. Rubinfeld has taken Starbucks from a store base of 100 stores to over 3,000 stores worldwide, opening an annualized average of two stores per day. Starbucks in-house development capabilities are rated the highest in quality and performance and are now the standard to which others measure their real estate site selection, design, architectural drawing production, construction management and asset property management department. Understanding the leverage that strategic allies bring to Starbucks, Mr. Rubinfeld established strategic alliances with Wells Fargo Bank, Magic Johnson Development Corporation, Sony Corporation, Barnes & Noble Bookstores and Blockbuster Video. Mr. Rubinfeld is an urbanism that believes in the importance of preserving the architectural heritage of our inner cities. As a practicing architect in New York with the architectural firm of Shapiro, Lawn & Associates, he was responsible for the early redesign and adaptive planning for the SOHO district in Manhattan in the mid 1970s. In 1982 he was the project architect for the design, reconstruction and adaptive reuse of the Villard Houses on Madison Avenue at 51st Street, listed on the National Historic Register for its significant interior and exterior design. The structure was redesigned to be part of The Palace Hotels grand entry, shops, restaurants and meeting rooms as well as offices for design-related organizations.
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